What is a Brand?

Your brand is not what you say, it is what you do.

It is not a logo or a tagline. It’s not your mission statement of your latest ad campaign. It’s not your image, reputation or personality. These are expressions of your brand but they are not your brand.

Your brand is WHAT you do and How you do it.

If your brand isn’t permeating everything you do in your business, you are wasting your marketing dollars.

Discover Your Brand

Discover the characters in your story, also known as creating your brand. We will explore and help you discover your brand through:

  • Customer analysis including demographics, psychographics, and points of pain
  • Competitive analysis including who they are, what they’re saying, what makes them unique
  • Marketplace evaluation – trends in the industry, opportunities, challenges
  • Mission
  • Values
  • Core Purpose
  • Point of differentiation
  • Personality including archetype, voice, look and feel
  • Strategic Anchors
  • Brand Promise
  • USP

Once the story has been created, we will analyze your existing communication and make recommendations on what needs to be changed or created to reflect the newly defined brand. Recommendations will take into consideration the most cost effective and impactful solutions and will include an assessment of:

  • Name
  • Logo
  • Tagline
  • Look & Feel
  • Voice
  • Archetype
  • Website
  • Collateral
  • Physical Space
  • Team

We will work with your writers and designers or ours to create a visual package that represents your brand.

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