What would you do with a million dollars?
My daughter came home from school the other day excitedly recounting her English class. The discussion was what would they each do if they had a million dollars. One girl said she would give it to her mom to help with the bills, one said she would buy donuts and my daughter said she would use it to house homeless people and animals.
It’s easy to look back on the idealism of our youth with a smile of pleasant disregard and it seems that only in our youth are we able to envision a life motivated by a purpose beyond money.
The goal of your life, the goal of your company’s life cannot be to make money. While devotion to shareholder value is certainly valid and essential, that cannot be the reason you do what you do.
That is the outcome.
If your only intention was to make money you would simply select a business with the greatest return and do that. There’s a reason you chose to do what you’re doing beyond the money.
Let’s assume for a minute that you don’t have to worry about making money. What would you do then? What would your business do? What would motivate you to get up every day and go work hard everyday if money wasn’t a factor?
Write that down.
Now figure out a way to make money doing that.